061: The Power of Resilience: Build a Successful Mission-Driven Business - Dan Anderson of Stratum

In episode 61,  Wyatt  has a heartfelt reunion with an old Army buddy, Dan Anderson, who is now the successful owner of Stratum Productions, a live events production company. Wyatt expresses his excitement and pride in seeing how far Dan has come since their days in the military. During the interview Tanner encourages Dan to share his journey of starting Stratum Productions and the challenges he faced along the way. He highlights the importance of learning business skills and the role of adaptability in navigating uncertain times, like the COVID-19 pandemic. Dan also emphasizes the significance of putting clients first and building trust through transparency. The conversation delves into the future of live events, discussing advancements in technology and the growing demand for immersive experiences. They cover emerging technologies at https://www.ces.tech/ (a leader in AV trade shows), future plans for Stratum, success in the Midwest, and provide information on how to find and contact Stratum. The episode is rich with nostalgia, camaraderie, and valuable insights into the live events industry.

Takeaways
- The bond of old Army friendships adds a unique depth to professional success stories.
- Building relationships and trust with clients is crucial in the live events industry.
- Adaptability and the ability to navigate uncertainty are key traits for success in business.
- Transparency and honesty are essential in building trust with clients.
- The future of live events includes advancements in technology, such as holographic displays and immersive experiences. CES showcases emerging technologies such as holographic boxes and glass OLED screens.
- Stratum plans to expand to other locations and potentially enter the touring game.
- The Midwest offers a rich environment for creativity and success in the event industry.
- Stratum can be found at https://www.stratumpro.com/ and on Instagram at https://www.instagram.com/stratumproevents/ and https://www.instagram.com/stratum_actual/.

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